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Where you can find Chester and on Facebook Sometimes getting away from your business on a regular basis or just for a couple of days can be the best thing to do to get your bearings again. Getting the boring stuff like bookkeeping or accounting wrong can kill your business, regardless of how great your product or customer support might be. If all it takes to keep you from starting a business is someone telling you you shouldn’t, you probably shouldn’t. You can’t really do a “beta” with hardware, but you can do small production or prototype runs and iterate a couple of dozen units at a time. The right timing usually only becomes obvious in hindsight.

But once that industry starts to mature, you have to start at a much higher level right out of the gate. In the early days of any industry, you can afford to wing it and be unprofessional. Twelve years in, his company Phidgets now employs 18 people and Chester is still learning by doing. As a trained computer science guy he learned everything that goes into running a successful business simply by doing it and, sometimes, failing. Unless you’re the Queen of England, writing “we” on your website when you’re just one person is a bit douchey.Ĭhester launched his electronics business Phidgets from a friend’s basement back in 2002. If you want to make a living as an artist, you also have to be a business person. When you’re publishing more than one book in the same general topic area, be sure to link from each book to your other books on the last couple of pages.

What counts is engagement and interaction.

Raw visitor numbers to your website don’t mean much. You don’t need a blog: Set up a one-page website with a newsletter signup form and drive traffic through guest posting. It’s true: When you work from home, you really don’t have to wear pants. Paul Jarvis is a freelance webdesigner and a writer whose work has been published in places like Forbes, Fast Company and The Next Web, and he’s also published several books, the latest one, due June 1st, is called The Good Creative.

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